Content Rendering Cosmetic Container

ABSTRACT

A content rendering cosmetic container has an electronic display coupled to a shell of the cosmetic container for rendering content associated with cosmetics. The cosmetic container includes one or more selectable buttons coupled to the shell of the cosmetic container for selecting content associated with cosmetics to be rendered on the electronic display. Each of the one or more selectable buttons may be linked to a specific location for housing a cosmetic product in the cosmetic container, and/or each cosmetic product may be associated with at least one content to be rendered on the electronic display.

BACKGROUND

Containers exist that are portable, convenient to use, and designed tohouse cosmetic products for use. These types of portable containersusually consist of pouches, bags, purses, cases, and compacts thatprovide an effective container for housing the cosmetic products. Thecosmetic containers may be designed to contain cosmetic implements(e.g., applicators) and/or cosmetic substances (e.g., creams, lotions,powders, perfumes, lipsticks, polish, or the like). Moreover, thecosmetic containers are designed to contain a variety of applicatorsand/or cosmetic substances. These cosmetic containers may be utilized bya variety of users (e.g., professional cosmetologists, private users)having a wide range of skills in the art of cosmetology. Such cosmeticcontainers are used in the cosmetics and personal care industries forcontaining cosmetic implements to be used to apply cosmetic substancesto a body, where, as described above, the users have different skills inusing the cosmetic implements and/or cosmetic substances housed by thecosmetic containers. While existing cosmetic containers may provide aneffective container for housing cosmetic products, they do little morethan hold the cosmetic products.

SUMMARY

This summary is provided to introduce simplified concepts of contentrendering cosmetic containers for displaying content associated withcosmetics to users. The containers are further described below in theDetailed Description. This summary is not intended to identify essentialfeatures of the claimed subject matter, nor is it intended for use indetermining the scope of the claimed subject matter.

In one implementation, the cosmetic container comprises an electronicdisplay for rendering content associated with cosmetic products, such asmakeup, applicators, brushes, creams, lotions, and the like. Theelectronic display may be linked to one or more selectable buttons forselecting content associated with cosmetics to be rendered on theelectronic display. For example, the electronic display may be used todisplay ads or other promotions for sale of a cosmetic product,instructional videos showing how to use or apply a cosmetic product,videos of the cosmetic product in use, and/or other content.

In some implementations, each of the one or more selectable buttons maybe linked to a cosmetic product of a variety of cosmetic products housedby the cosmetic container. Each of the cosmetic products may beassociated with at least one content associated with cosmetics. When aselectable button is selected for the product linked to that button, theelectronic display renders the content associated with cosmetic productlinked to that button.

In some implementations, the cosmetic container comprises a soft shell.The soft shell may comprise a fabric, a plastic or any other suitablematerial having deformable characteristics. The soft shell may befoldable, rollable, or otherwise deformable and may have any suitableopening and/or closing mechanism (e.g., zipper, snap, draw string,latch, magnet, clasp, etc.).

In some implementations, the cosmetic container comprises a rigid shell.The rigid shell may comprise a fabric, a plastic, a metal, a compositeor any other suitable material having generally rigid or nondeformablecharacteristics. The rigid shell may comprise a lid and a base. In oneexample, the lid may be connected to the base by a hinge, and may beheld in a closed position by a snap, latch, or other closing mechanism.

Depending on the desired function of the cosmetic container, theelectronic display may comprise a touchscreen having interactive menusfor navigating the content associated with cosmetics. Further, thecosmetic container may comprise memory for storing content and/or atleast one speaker linked to the electronic display for producing audiosound when the electronic display renders content associated withcosmetics.

BRIEF DESCRIPTION OF THE DRAWINGS

The detailed description is set forth with reference to the accompanyingfigures. In the figures, the left-most digit(s) of a reference numberidentifies the figure in which the reference number first appears. Theuse of the same reference numbers in different figures indicates similaror identical items.

FIG. 1 illustrates an example of a content rendering cosmetic containerhaving a foldable soft shell in a use position.

FIG. 2 illustrates an example of the content rendering cosmeticcontainer having the foldable soft shell of FIG. 1 in a fully openposition.

FIG. 3 illustrates an example of a content rendering cosmetic containerhaving a rollable soft shell in a use position.

FIG. 4 illustrates an example of the content rendering cosmeticcontainer having the rollable soft shell of FIG. 3 in a fully openposition.

FIG. 5 illustrates an example of a content rendering cosmetic containerhaving a rigid shell in a use position.

FIG. 6 illustrates the content rendering cosmetic container of FIG. 1comprising a display module, a radio-frequency identification (RFID)module, and an index module stored in memory and executable byprocessor(s).

DETAILED DESCRIPTION Overview

This disclosure is directed to content rendering cosmetic containers forrendering content associated with cosmetics. The content renderingcontainers may render content comprising an application demonstration, apromotional video, an educational tutorial, a video clip of a fashionshow, a cosmetic seasonal collection, or the like. The cosmeticcontainers may comprise an electronic display coupled to the cosmeticcontainer, which renders the content associated with cosmetics. Thecosmetic containers may comprise one or more selectable buttons coupledto the cosmetic container for selecting content associated withcosmetics to be rendered on the electronic display. In some embodiments,the selectable buttons may be linked to a cosmetic product housed in thecosmetic container. For example, a selectable button may correlate to aspecific location in the cosmetic container and the specific locationmay be configured to hold a specific cosmetic product. Further, aselectable button may be associated with an RFID reader which correlatesto a specific location in the cosmetic container.

The cosmetic containers may comprise a speaker coupled to the cosmeticcontainer for producing audio when the electronic display renderscontent associated with cosmetics.

The content rendering cosmetic containers may comprise a soft shell forhousing cosmetic products. For example the cosmetic containers may takethe form of a bag, a purse, a clutch, a pouch, or the like. The cosmeticcontainers may be formed of a textile, a plastic, a composite, or thelike, which is generally deformable. The electronic display and theselectable buttons may be coupled to an inside portion of the softshell. For example the electronic display and buttons may be coupled toa flap of the soft shell of the cosmetic containers.

Alternatively, the content rendering cosmetic containers may comprise arigid shell for housing cosmetic products. For example the cosmeticcontainers may take the form of a compact, a case, a train case, achest, or the like. The cosmetic containers may be formed of a plastic,a metal, a composite, a glass, or the like, which is generally rigid ornondeformable. The electronic display and the selectable buttons may becoupled to the rigid shell. For example the electronic display andbuttons may be coupled to a lid and/or a base that form the rigid shellof the cosmetic containers. The display may be located on an inside oroutside surface of the container.

Illustrative Content Rendering Cosmetic Containers

FIG. 1 illustrates an example of a content rendering cosmetic containerhaving a foldable soft shell in a use position. The cosmetic container102 illustrated in FIG. 1 comprises a soft shell 104 for housingcosmetic products. The soft shell 104 has an inside portion 106 and anoutside portion 108. The soft shell 104 may be formed of a textile(e.g., an animal textile, a plant textile, a mineral textile, asynthetic textile, or the like) and may comprise flaps 110(A) and110(B). Flaps 110(A) and 110(B) may be folded open and/or closed viafolds 112(A) and 112(B). By way of example, and not limitating, suchtextiles may include natural fibers (e.g., cotton) synthetic fibers(e.g., nylon, polyester, GORE-TEX®, etc.), leather, metal mesh, orcombinations of any of these. Flap 110(A) is illustrated as having beenfolded open such that the inside portion 106 is exposed and visibledefining an open position. Flap 110(A) comprises an electronic display114 coupled to the inside portion 106 of the soft shell 104 such thatthe electronic display 114 is visible when the soft shell 104 is in theuse position. The electronic display 114 may be coupled to the insideportion 106 of a cosmetic container via stitching, a pouch, a zipper, anadhesive, a fastener, a snap-fit, a press-fit, or any other suitablemechanism for fixing the electronic display 114 to an inside portion ofa cosmetic container.

The electronic display 114 may be any suitable electronic display 114for rendering content to a user. For example, the electronic display 114may be a thin-film transistor (TFT) liquid crystal display (LCD), alight emitting diode display (LED), an organic LED (OELD), anelectrophoretic display, a touchscreen display, or the like. Theelectronic display 114 may be coupled with memory and one or moreprocessors. In one example, the memory may comprise flash memory orother solid state memory of sufficient size to hold video content. Inone example, the memory comprises at least about 250 MB, sufficient tohold about 22 minutes of video content. However, in other embodiments,the memory may comprise significantly larger storage capacity. Theelectronic display 114 may be any size suitable for being coupled to acosmetic container and rendering content associated with cosmetics. Forexample, the electronic display 114 may comprise a screen size 116 of2-12 inches. In some embodiments the screen size 116 may be in the rangeof 2-4 inches to fit in a smaller container.

The electronic display 114 may be linked to one or more selectablebuttons 118(1), 118(2), 118(3), 118(4), . . . , 118(N) (collectively118) coupled to the inside portion 106 of the flap 110(A) of the softshell 104. The one or more selectable buttons 118(1), 118(2), 118(3),118(4), . . . , 118(N) may be arranged along a length 120 of the flap110(A). While FIG. 1 illustrates the one or more selectable buttons118(1)-118(N) arranged along a length 120 of flap 110(A), the one ormore selectable buttons 118(1)-118(N) may be arranged in anyconfiguration. For example, the one or more selectable buttons118(1)-118(N) may be coupled to any inside portion 106 or outsideportion 108 of the soft shell 104. Further, the electronic display 114may be coupled to any inside portion 106 or outside portion 108 of thesoft shell 104. In one specific embodiment, the electronic display 114may be coupled to the inside portion 106 the flap 110(A) and adjacent tothe one or more selectable buttons 118(1)-118(N).

The electronic display 114 may also linked to an on/off switch 122 forswitching the electronic display 114 on and/or off. While FIG. 1illustrates a switch 122 for switching the electronic display 114 onand/or off, other switching mechanisms are contemplated. For example,the cosmetic container 102 may comprise an electronic switch coupled inthe cosmetic container 102 such that when the cosmetic container 102 isopened the electronic display 114 is turned on. For example, thecosmetic container 102 may comprise an electronic switch integrated withthe flap 110(A) such that when the flap 110(A) is folded into the openand/or closed position, the electronic display 114 may be turned onand/or off, respectively. Still further, the electronic display 114 maycomprise a touchscreen configured to turn on and/or off when touched bya user. The touchscreen may have interface menus for navigating thecontent associated with cosmetics and selecting at least one contentassociated with cosmetics to be rendered on the electronic display 114.The touchscreen may be integrated with the electronic display 114forming the electronic display 114.

FIG. 1 illustrates the cosmetic container 102 having a universal serialbus (USB) port 124. USB port 124 may be for charging a rechargeablebattery coupled in the cosmetic container 102. For example, the USB port124 may be for charging a rechargeable lithium ion battery coupled inthe cosmetic container 102. Further, the USB port 124 may also providefor downloading new content associated with cosmetics for storage inmemory. For example, the USB port 124 may provide for downloading oneof, or any combination of, an application demonstration, a promotionalvideo, an educational tutorial, a video clip of a fashion show, acosmetic seasonal collection, or the like.

The cosmetic container 102 is illustrated as comprising a speaker 126.Speaker 126 may be coupled to the inside portion 106 of the soft shell104 and linked to the electronic display 114. The speaker 126 is toproduce audio sound when the electronic display 114 is turned on.Specifically, the speaker 126 may produce audio when the electronicdisplay 114 renders content associated with cosmetics.

FIG. 2 illustrates the cosmetic container 102 of FIG. 1 in a fullyopened position. More specifically, FIG. 2 illustrates flaps 110(A) and110(B) folded open via folds 112(A) and 112(B). As discussed above, flap110(A) is illustrated as having been folded open such that the insideportion 106 is exposed and visible defining an open position. Similarly,flap 110(B) is illustrated as having been folded open such that theinside portion 106 of the cosmetic container 102 is exposed and visibledefining an open position.

Here, the cosmetic container 102 is illustrated as housing cosmeticproducts 202(1), 202(2), . . . , 202(N). Specifically, flap 110(B)comprises cosmetic products 202(1), 202(2), . . . , 202(N) coupled tothe inside portion 106 of the soft shell 104 such that the cosmeticproducts 202(1), 202(2), . . . , 202(N) are exposed and provides accessto the cosmetic products 202(1), 202(2), ..., 202(N) housed by the softshell 104. While FIG. 2 illustrates the cosmetic products 202(1)-202(N)as comprising a variety of applicators (e.g., cosmetic brushes),cosmetic products 202(1)-202(N) may comprise any other cosmeticimplements (e.g., applicators) and/or cosmetic substances (e.g., creams,lotions, powders, perfumes, lipsticks, polish, or the like).

As discussed above, and as illustrated, cosmetic container 102 maycomprise one or more selectable buttons 118(1)-118(N). In someembodiments, each of the one or more selectable buttons 118(1)-118(N)may be linked to a cosmetic product of the cosmetic products202(1)-202(N) housed by the soft shell 104. Further, each cosmeticproduct 202(1)-202(N) may be associated with at least one contentassociated with cosmetics. For example, selectable buttons 118(1)-118(N)may be linked to cosmetic products 202(1)-202(N) and each of thecosmetic products 202(1)-202(N) may be associated with at least onecontent associated with cosmetics to be rendered on the electronicdisplay. For example, cosmetic product 202(1) may be associated anapplication demonstration, a promotional video, an educational tutorial,a video clip of a fashion show, a cosmetic seasonal collection, or thelike. As such, when selectable button 118(1) is selected by a user, theelectronic display 114 may render content associated with cosmeticproduct 202(1). For example, when selectable button 118(1) is selectedby a user, the electronic display 114 may render an applicationdemonstration using cosmetic product 202(1), a promotional video forcosmetic product 202(1), an educational tutorial of how to use cosmeticproduct 202(1), a video clip of a fashion show featuring a maker ofcosmetic product 202(1), a cosmetic seasonal collection includingcosmetic product 202(1), or the like.

FIG. 3 illustrates an example of a content rendering cosmetic container302 comprising a rollable soft shell 304 in a use position. The cosmeticcontainer 302 illustrated in FIG. 3 may comprise many of the samecomponents as cosmetic container 102. For example, cosmetic container302 may comprise the electronic display 114, the one or more selectablebuttons 118(1)-118(N), the on/off switch 122, the USB port 124, and thespeaker 126. Similar to the cosmetic container 102 of FIG. 1, cosmeticcontainer 302 comprises a soft shell 304 for housing cosmetic products202(1), 202(2), . . . , 202(N) having an inside portion 106 and anoutside portion 108. FIG. 3 illustrates the electronic display 114 andthe one or more selectable buttons 118(1)-118(N) may be arranged along alength 306 of flap 308(A). While FIG. 3 illustrates the electronicdisplay 114 and the one or more selectable buttons 118(1)-118(N)arranged along a length 306 of flap 308(A), the electronic display 114and the one or more selectable buttons 118(1)-118(N) may be arranged inany configuration. For example, the electronic display 114 and buttons118 may be coupled to any inside portion 106 or outside portion 108 ofthe soft shell 304.

FIG. 4 illustrates an example of the content rendering cosmeticcontainer 302 comprising the rollable soft shell 304 in a fully openposition. As illustrated, the rollable soft shell 304 may house cosmeticproducts 202(1), 202(2), 202(3), 202(4), 202(5), . . . , 202(N). Asdiscussed above, each of the one or more selectable buttons118(1)-118(N) may be linked to a cosmetic product of the cosmeticproducts 202(1)-202(N) housed by the soft shell 304. For example, inthis embodiment, the selectable button 118(1) may be linked to cosmeticproducts 202(1) and 202(5). Specifically, because cosmetic products202(1) and 202(5) may be respective applicators for applying similarcosmetic substances (e.g., creams, lotions, powders, perfumes,lipsticks, polish, or the like), cosmetic products 202(1) and 202(5) maybe associated with the same content associated with cosmetics to berendered on the display. For example, cosmetic product 202(1) and 202(5)may be associated with at least one of an application demonstration, apromotional video, an educational tutorial, a video clip of a fashionshow, a cosmetic seasonal collection, or the like. As such, when theselectable button 118(1) is selected by a user, the electronic display114 may render the at least one content associated with one or both ofthe cosmetic products 202(1) and 202(5).

FIG. 5 illustrates an example of a content rendering cosmetic container502 comprising a rigid shell 504 in a use position. Again, asillustrated, cosmetic container 502 may comprise many of the samecomponents as the foldable cosmetic container 102 and the rollablecosmetic container 302. For example, cosmetic container 502 may comprisethe electronic display 114, the one or more selectable buttons118(1)-118(N), the on/off switch 122, the USB port 124, and the speaker126. FIG. 5 illustrates the rigid shell 504 of the cosmetic container502 comprising the inside portion 106 opposite the outside portion 108.The rigid shell 504 may comprise a lid 506(A) and a base 506(B). Lid506(A) and base 506(B) are illustrated as being connected via a hinge508. While FIG. 5 illustrates a cosmetic container 502 comprising a lid506(A) and a base 506(B) capable of opening and/or closing via a hinge,the cosmetic container 502 may open and/or close via any other suitableopening and/or closing mechanism. For example, the cosmetic container502 may open and/or close via press-fit, snap-fit, interference fit,threads, fastener, or the like suitable for opening and/or closing arigid shell 504 comprising an inside portion 106 opposite an outsideportion 108. Further, while FIG. 5 illustrates a “compact” cosmeticcontainer comprising a rigid shell 504, the cosmetic container 502 maybe a “case,” a “train case,” a “rolling train case,” a “luggage traincase,” a chest, or any other cosmetic container having a generally rigidor nondeformable shell suitable for housing cosmetic products. The rigidshell 504 may be formed of a plastic, a metal, a glass, a composite, orany suitable material that is suitable for housing and protecting thecosmetic products 202(1)-202(N), and provides the structural strengthnecessary for mechanical connections (e.g., press-fit, snap-fit,interference fit, threads, fastener, or hinge).

As discussed above, each of the one or more selectable buttons118(1)-118(N) may be linked to a cosmetic product of the cosmeticproducts 202(1)-202(N) housed by the rigid shell 504. FIG. 5 illustratesthe selectable buttons 118(3), 118(4), 118(5), 118(6), 118(7), 118(8),118(9), and 118(N) may be linked to cosmetic products 202(1), 202(2),202(3), 202(4), 202(5), 202(6), 202(7), and 202(N), respectively. FIG. 5illustrates the selectable buttons 118(1)-118(N) are arranged withcosmetic products 202(1)-202(N), respectively. More specifically, eachselectable button 118(3)-118(N) may be arranged with a position of eachof the cosmetic products 202(1)-202(N). For example, and as illustrated,each of the selectable buttons 118(3), 118(4), 118(5), 118(6), 118(7),118(8), 118(9), and 118(N) may be arranged with a respective positionfor each of the cosmetic products 202(1), 202(2), 202(3), 202(4),202(5), 202(6), 202(7), and 202(N).

As discussed above, cosmetic products 202(1)-202(N) may comprisecosmetic implements (e.g., applicators) and/or cosmetic substances(e.g., creams, lotions, powders, perfumes, lipsticks, polish, or thelike). FIG. 5 illustrates cosmetic products 202(1)-202(3) may becosmetic substances (e.g., creams, lotions, powders, perfumes,lipsticks, polish, or the like), while cosmetic products 202(4)-202(N)may be cosmetic implements (e.g., applicators). As such, selectablebuttons 118(3)-118(5) are linked with cosmetic substances (e.g., creams,lotions, powders, perfumes, lipsticks, polish, or the like), whileselectable buttons 118(6)-118(N) are linked with cosmetic implements(e.g., applicators). Selectable buttons 118(1) and 118(2) may be fornavigating interactive menus rendered on the electronic display 114.

Additionally or alternatively, in some embodiments each of the cosmeticproducts may be identified by a respective radio-frequencyidentification (RFID), and the cosmetic container may be configured toidentify each of the cosmetic products housed in the cosmetic container.For example, a cosmetic container may comprise an RFID reader (e.g., anRFID interrogator) arranged in the cosmetic container to read the RFIDtag (e.g., an RFID label) of a cosmetic product housed by the cosmeticcontainer. For example, an RFID reader may be arranged in the cosmeticcontainer 502 and each of the cosmetic products 202(1)-202(N) maycomprise an RFID tag readable by the RFID reader arranged in thecosmetic container 502. As discussed above, with the selectable buttons118(3)-118(N) linked to the cosmetic products 202(1)-202(N),respectively, along with an RFID reader linked to the electronic display114, the cosmetic container 502 may render content associated withcosmetics on the electronic display 114 when one of the selectablebuttons 118(3)-118(N) is selected. For example, a user may purchase oneor more cosmetic products 202(1)-202(N) from a retailer and subsequentlyhouse the one or more purchased cosmetic products 202(1)-202(N) in thecosmetic container 502. The RFID reader may then automatically identifyeach of the one or more cosmetic products by RFID tags coupled to thecosmetic products 202(1)-202(N). The identified cosmetic products202(1)-202(N) may then be indexed and stored in memory and linked with arespective selectable button of the selectable buttons 118(3)-118(N)arranged with the cosmetic products 202(1)-202(N). For example, a usermay have purchased cosmetic product 202(1) and disposed the cosmeticproduct 202(1) adjacent to selectable button 118(3). The RFID reader maythen identify the cosmetic product 202(1) as a cosmetic substance (e.g.,a cosmetic powder) via an RFID tag of the cosmetic product 202(1). Theidentified cosmetic product 202(1) may then be indexed. The index mayassociate the cosmetic product 202(1) with at least one contentassociated with cosmetics to be rendered on the electronic display, andlink the cosmetic product 202(1) with the selectable button 118(3)adjacent to the respective position for the cosmetic product 202(1). Thecosmetic container 502 may also automatically obtain the content for theidentified product when the USB 124 is plugged into a computer. Further,the electronic display 114 may display the contents of the index as acontents list. For example, a user may select a selectable button (e.g.,selectable button 118(1) and or 118(2)) to display a list of thecosmetic products 202(1)-202(N) presently housed in the cosmeticcontainer 502.

FIG. 6 illustrates the content rendering cosmetic container of FIG. 1comprising a display module 602, an RFID module 604, and an index module606 stored in memory 608 and executable by processor(s) 610. While FIG.6 illustrates the cosmetic container 102 of FIG. 1, the cosmeticcontainer may be the cosmetic container 302 of FIG. 3, the cosmeticcontainer 502 of FIG. 5, or any other content rendering cosmeticcontainer.

The display module 602 may provide for the electronic display 114 torender content associated with cosmetics. The display module 602 mayalso provide for a touchscreen 612 to navigating the content associatedwith cosmetics and to select at least one content associated withcosmetics to be rendered on the electronic display 114.

The RFID module 604 may provide for an RFID reader arranged in thecosmetic container to read and identify RFID tags of cosmetic products(e.g., cosmetic products 202(1)-202(N)) housed by the cosmeticcontainer. The index module 606 may provide for indexing identifiedcosmetic products and linking the cosmetic products with a respectiveselectable button of selectable buttons 118(A)-118(N) (e.g., selectablebuttons 118(A)-118(N)).

Conclusion

Although the invention has been described in language specific tostructural features and/or methodological acts, it is to be understoodthat the invention is not necessarily limited to the specific featuresor acts described. Rather, the specific features and acts are disclosedas illustrative forms of implementing the invention. For example, whileembodiments are described having certain shapes, sizes, andconfigurations, these shapes, sizes, and configurations are merelyillustrative.

1. A cosmetic container comprising: a soft shell for housing cosmetic products having an inside portion opposite an outside portion, wherein in a use position the inside portion is exposed and provides access to the cosmetic products housed by the soft shell; and an electronic display for rendering content associated with cosmetics, the electronic display coupled to the inside portion of the soft shell such that the electronic display is visible when the soft shell is in the use position.
 2. The cosmetic container of claim 1, further comprising one or more selectable buttons coupled to the inside portion of the soft shell and linked to the electronic display, the one or more selectable buttons for selecting content associated with cosmetics to be rendered on the electronic display.
 3. The cosmetic container of claim 2, wherein the soft shell is foldable.
 4. The cosmetic container of claim 3, wherein the one or more selectable buttons are coupled to an inside portion of a flap of the foldable soft shell.
 5. The cosmetic container of claim 4, wherein the one or more selectable buttons coupled to the inside portion of the flap of the foldable soft shell are arranged along a length of the flap.
 6. The cosmetic container of claim 4, wherein the electronic display is coupled to the inside portion of the flap of the foldable soft shell adjacent to the one or more selectable buttons.
 7. The cosmetic container of claim 1, further comprising a speaker coupled to the inside portion of the soft shell and linked to the electronic display for producing audio when the electronic display renders content associated with cosmetics.
 8. The cosmetic container of claim 1, wherein the electronic display comprises a touchscreen having interactive menus for navigating the content associated with cosmetics and selecting content associated with cosmetics to be rendered on the electronic display.
 9. The cosmetic container of claim 1, wherein the soft shell is rollable.
 10. A cosmetic container comprising: a case for housing cosmetic products having an inside portion opposite an outside portion, wherein in a use position the inside portion is exposed and provides access to the cosmetic products housed by the case; and an electronic display for rendering content associated with cosmetics, the electronic display coupled to the inside portion of the case such that the electronic display is visible when the case is in the use position.
 11. The cosmetic container of claim 10, further comprising one or more selectable buttons coupled to the inside portion of the case and linked to the electronic display, the one or more selectable buttons for selecting content associated with cosmetics to be rendered on the electronic display.
 12. The cosmetic container of claim 10, further comprising a speaker coupled to the inside portion of the case and linked to the electronic display for producing audio when the electronic display renders content associated with cosmetics.
 13. A cosmetic container comprising: a shell for housing cosmetic products having an inside portion opposite an outside portion, wherein in a use position the inside portion is exposed and provides access to the cosmetic products housed by the shell; and an electronic display coupled to the shell for rendering content associated with cosmetics.
 14. The cosmetic container of claim 13, further comprising: one or more selectable buttons coupled to the shell and linked to the electronic display, the one or more selectable buttons for selecting content associated with cosmetics to be rendered on the electronic display.
 15. The cosmetic container of claim 13, further comprising memory for storing content.
 16. The cosmetic container of claim 15, further comprising multiple cosmetic products, and content stored in the memory corresponding to each of the multiple cosmetic products.
 17. The cosmetic container of claim 13, wherein the content associated with cosmetics to be rendered on the electronic display comprises an application demonstration for the multiple cosmetic products, a promotional video for the multiple cosmetic products, an educational tutorial for the multiple cosmetic products, a video clip of a fashion show for the multiple cosmetic products, or a cosmetic seasonal collection for the multiple cosmetic products.
 18. The cosmetic container of claim 13, wherein the shell is a soft shell formed of a textile configured to fold open into the use position.
 19. The cosmetic container of claim 13, wherein the shell is a soft shell formed of a textile configured to roll open into the use position.
 20. The cosmetic container of claim 13, wherein the shell is a rigid shell formed of a plastic configured to open into the use position.
 21. The cosmetic container of claim 13, further comprising a speaker coupled to the shell and linked to the electronic display for producing audio when the electronic display renders content associated with cosmetic products.
 22. The cosmetic container of claim 13, further comprising a radio-frequency identification (RFID) reader for reading RFID tags associated with cosmetics.
 23. The cosmetic container of claim 13, wherein the one or more selectable buttons correlate to specific locations in the shell for housing cosmetic products. 